Senior Picture Day

Y. C. English 2301 Gibson 09/23/10 Self-Consciousness We’ve all been self-conscious about something we can’t change about ourselves at least once in our lives. It’s an instinct to want other people to see you as the best you can be, or more- regardless of whether it’s the real you or not. In the story Senior Picture Day by Michael Serros, a girl feels her appearance categorizes her in the eyes of the public. In her case she looks Indian, and she considers this a negative physical trait to have inherited.It never bothered her until her selfish friend, Terri, used her Indian appearance against her in order to make someone dislike her. If this would’ve happened to me in the fifth grade, I would be pinching my nose until senior year too. The reason I find this work meaningful is why other people would also find it meaningful. It’s something we can all relate to. As a common example, height seems to be a common issue with males whenever theyâ€⠄¢re short. In middle school this may not be a problem, but in high school this tends to become an issue when most boys have had their growth spurt when some are just not going to grow anymore.A guy is expected to be tall in some societies, probably because it is seen as more attractive and well let’s face it; we girls want to wear heels. From the story, having an Indian nose, I don’t think it should bother anyone. It’s not a disability so it won’t affect your life. If the narrator had done anything more than just squeeze her nose because she felt uncomfortable, I wouldn’t approve. I understand why she did it. Being betrayed by her best friend wasn’t the shock. The real eye opener for her was the fact that she could be disliked for such a facial feature.I personally don’t like my chubby cheeks, so if anyone mentioned them I would probably be self-conscious for a few years or until someone told me otherwise and I actually believed them . Another way people can relate to the story is the part about being betrayed by a friend. This happens to everyone, with anything. It’s just how we are; we like to make ourselves better by hurting others. Personally it’s not my past time, but I’ve felt the effects. Just think about that time in gym class when you couldn’t run as fast or weren’t so good at a sport so your peers made fun of you.There are also circumstances when a different culture mixes in to a group of all the same. Like someone who always lived as â€Å"high class† but then gets relocated to a â€Å"lower class† neighborhood. The way they dress can change but where they come from doesn’t change so they are discriminated against. Just like the narrator in the story, where you come from is something you can’t change, no matter what. You really have to love yourself the way you are and not think too much about what other people think, if you don’t y ou’ll find yourself squeezing your nose every day from the fifth grade to senior year picture day.

Barilla Spa Case Study Essay

1. Diagnose the underlying causes of the difficulties that the JITD program was created to solve. What are the benefits and drawbacks of this program? One of the underlying causes of the difficulties that the JITD program was created to solve was the effects of inconsistent demand that came from Barilla’s distributors. The extreme demand variation strained Barillas manufacturing and logistics, and made very hard for Barilla to meet that demand. For example, as noted on the case â€Å"the specific sequence of pasta production necessitated by the tight heat and humidity specifications in the tunnel kiln made it difficult to quickly produce a particular pasta that had been sold out due to unexpectedly high demand† (Barilla SpA). One of the benefits of implementing the JITD is to reduce the manufacturing cost. As Brando Vitali then Barilla’s director of logistics explained â€Å"we could try to reduce our own distribution costs, inventory levels, and ultimately our manufacturing costs if we didn’t have to respond to the volatile demand patterns of the distributors† this meant JITD will help reduce the costs associated with distribution channels, likewise distributors would not need to stock inventory that exceeds their real demand, and intern help them reduce their cost. Another benefit is that JITD will help improve Barilla’s visibility with trade and make the distributors more dependent on Barillas. As Vitali said â€Å"I think JITD should be considered a selling tool, rather than a threat to sales. We’re offering the customer additional service at no extra cost. In addition, the program will improve Barilla’s visibility with the trade and make distributors more dependent on us-it should improve the relationships between Barilla and the distributors rather than harm them.† Though this would require daily sales data input from distributers on products they shipped out from their warehouse to retailers during previous day and their current stock level, this would help barillas own forecast and would be just one step behind the retailers sell-through information. JITD might also help the relationship between Barilla and its distributors, since Barilla won’t need to use pressure on distributors to hold more finished products than necessary. While the JITD program has many beneficial it also has its drawbacks. One of them is the perception that the power will be transferred to Barilla, as one of the distributors was quoted â€Å"we would be giving Barilla the power to push product into our warehouses just so Barilla can reduce its costs.† Another drawback is that some of the distributors are not comfortable or willing to share their warehouse data, which is a vital piece in order for JITD program to work.   Furthermore, it might be hard for some retailers to report daily sales simply because they might not have the point-of-sale technology at their stores. 2. What conflicts or internal barriers to Barilla has JITD created? What causes these conflicts? How would you deal with them? JITD created lot of internal barriers to Barilla; while some of the concerns are easy to overcome others would need more convincing. For example, the sales department, sales representatives receive more on their compensation through commission from their sales. JITD would cut or reduce to zero most of sales people responsibilities, which in turn will squeeze their commission, as one sale man said â€Å"Our sales levels would flatten if we put this program in place†. As noted in the case most of the sales come from the promotions or incentives that marketing department advertises or promotes, JITD program would heavily affect the marketing department, and would make their job almost an obsolete. As one marketing representative quoted â€Å"we wouldn’t be able to run trade promotions with JITD, how can we get the trade to push Barilla product to retailers if we don’t offer some sort of incentive?† These conflicts are mostly caused by fear of losing jobs. Since these are legitimate concerns and a very possible outcome if JITD is implemented, from my opinion there are only two options either retrain all the employees that would be affected in a different positions or get rid of the JITD program all together and if it was up to me I would scrub the whole program all together. 3. As one of Barilla’s customers, what would your response to JIDT be? This would depend on whether I am a big retail store or a distributer. As a Barilla’s Distributor, my response to JIDT would be, why would I share my sales data to a supplier who also supplies the same products to my competitors? In addition, what makes Barilla’s management think that they can do superior job by making a better demand forecast then I do. I would think that Barillas is only looking after their interest by trying to reduce their inventory cost and as result dumping their product on me. On the other hand if am a big retailer the JITD program would help me reduce my overhead that comes from keeping a weeks of supply from Barilla in my store, and if there are any time gaps between when product is out and when new comes in I can use the shelf to move other quick turnaround products. 4. How would you proceed?  I would cancel the whole JITD program all together. Although the program has some benefits, its draw back and difficulties to implement out weight more than the benefits. The main problem that Barilla has is there average lead time which is 10 days and their distributors would prefer three days lead time; this was caused mainly by Barilla’s production line and machines as noted previously in the case, the specifications of each pasta and the time it takes in the tunnel kiln made it hard for Barilla to quickly produce and keep up with the demand. Barilla should look ways to improve the production line, whether by adding more lines to the production or building a smaller factories allocated strategically in the country, since, most of the Barilla’s products is consumed with in Italy, and depending on the region north or south, each consumes more type of Barilla product than the other.

Advantage of Music

Advantages of music Affecting the brain waves According to studies it has been proven that your brainwaves can get stimulated with strong beats. The stimulation takes place to resonate in sync with the beat. Sharp  beats ensure sharp concentration and it can help you attain a meditative and calm state. Music and your heart rate: Due to alternations taking place in brainwaves, other bodily functions also get affected. Functions like heart rate and breathing that are controlled by the autonomic nervous system can be altered with music. Mozart effect The skills you learn through music get transferred to your communication skills, study skills and cognitive skills. According to a Harvard University study, the spatial-temporal reasoning gets enhanced when children start learning music. Such reasoning tends to improve in a temporary manner when an adult listens to a particular type of music. This study was named as the â€Å"Mozart effect† and it suggested that spatial reasoning and music have a neurological and psychological connection. Other Advantages Music therapy  is an interpersonal process in which the therapist uses music and all of its facets—physical, emotional, mental, social, aesthetic, and spiritual—to help clients to improve or maintain their health. In some instances, the clients needs are addressed directly through music; in others they are addressed through the relationships that develop between the client and therapist. Music therapy is used with individuals of all ages and with a variety of conditions, including: psychiatric disorders, medical problems, physical handicaps, sensory impairments, developmental disabilities, substance abuse, communication disorders, interpersonal problems, and aging. It is also used to: improve learning, build self-esteem, reduce stress,  support physical exercise, and facilitate a host of other health-related activities. Music Genera A  music genre  is a categorical and typological construct that identifies  musical  sounds as belonging to a particular category and type of music that can be distinguished from other types of music

Oral questions Essay Example | Topics and Well Written Essays - 250 words

Oral questions - Essay Example This meant that doing the good means that an individual knew the Good. On the other hand, Aristotle claimed that recognizing the right thing wasn’t enough, and one should act in a good manner so as to develop a routine of doing good (Vaughn, 244). Philosophically, Plato alleged that ideas had an ideal form, universal form, thus directing him to his idealistic philosophy. Moreover, Aristotle argued that the ideal forms were not substantially involved in each concept or object and that each illustration of concepts or ideas had to be examined on their own. Scientifically, Plato’s work was founded more on insights than on its applicability, and Aristotle’s work was essentially on explanations or extensions of developing ideas and not on insights. Politically, Plato claimed a person must incorporate his or her welfares to those of the society, in order to attain a faultless form of administration. Aristotle disagreed with this idea since he viewed the simple political component as the city that took pre-eminence over family, which consecutively took control of the people. In the allegory of the cave, Plato likens individuals inexperienced in the form’s theory to convicts in a cave, attached to the wall with no chance of spinning their heads. Flames were burning behind the convicts and what they could view was the shades of the puppets positioned in the middle of the fire and the walls cave. Further, the convicts could not comprehend that the echoes heard and flames seen were reflections of real objects. Finally, this allegory recaps majority of philosophical thoughts and views of

The Effects of Acculturation and Assimilation on Second Language Research Paper

The Effects of Acculturation and Assimilation on Second Language Acquisition - Research Paper Example Both social and economic sectors have been affected by the respective transformations. In the social sphere, the education sector is perhaps the most affected. Increasingly, populations are being compelled to develop more integrated methods of transport and communication. Communication is particularly important in the environment because it enhances understanding of the knowledge that is passed across in various institutions. Indeed, it cannot be disputed that effective communication fosters understanding and enhances consumption of the respective information by the students. This is at the core of the primary goals and objectives of education. In essence, effective communication aids in promoting sustainable development in this sector. In the education sector, communication amongst students and teachers promotes the establishment and development of lasting positive relationships. Through these relationships, students are able to understand and appreciated the knowledge that the get and skills that are delivered to them. The teachers or instructors on the other hand have an easy time to pass on important concepts to the students. Effective communication prevents possible conflicts that are likely to emanate stem from incidences of misinformation. As indicated earlier, globalization trends have led to the free movement of students form one region to the other. As a result, it has diversified learning environments with respect to culture and particularly language. Current trends indicate that students go to great lengths to attain quality education. Certainly, this is requisite for effective functioning in the society. The students are compelled to pursue this good by the changing environments in the corporate sphere. Seemingly, successful business entities prefer personnel that are well equipped with respect to knowledge and skills. This enables respective organizations to attain a competitive edge and realize optimal outcomes in their endeavors. Likewise, most businesses always seek to enhance their performance with regard to profit making. One of the most important factors in the current education sphere pertains to language. In order to function executively and realize optimal outcomes in the current diversified learning environments, both students and teachers are being compelled to learn a second language. Usually, their first language includes their native language and is useful in the local learning institutions. When they get to national and international levels, they are always required to acquire knowledge about a second language. This enables them to communicate effectively in their learning environments and understand the information that is passed on to them. In addition, it enables them to address the challenges that they face especially considering that most of them learn from foreign environments. At this point, it is worth appreciating that language is an important cultural component that aids in understanding the ways of life of a certain community. Effective learning only takes place in environments that are peaceful and devoid of unnecessary conflicts. In most instances, conflicts that occur in the learning environments tend to be closely associated with cultural differences. In this respect, it is also worth noting that culture is a very sensitive social aspect that is intrinsic of a people’s behavior and general way of life. Relative conflicts are therefore equally sensitive and the likelihood of these spurring into more complex conflicts is very high. In the learning environment, this is undesirable and can compromise the wellbeing of the entire school fraternity. It is for this reason that

Industrial And Organizational Psychology Assignment

Industrial And Organizational Psychology - Assignment Example So it can be said that in this field the risk of job shortage is less, but competition level is high and in order to receive a handsome salary skill needs to be enhanced in customer dealing and convincing for which the soft skilled need to be brushed. I have been working in a phone shop for the past 2 years as a customer consultant (sales) in Carphone warehouse. This signifies that I am competent in dealing with customers, have a decent presentation skill and excellent communication skill (Rao, 2009). SECTION I: Personal Analysis In this section of the study I would be discussing my personal skill that would be the stepping stone towards a gap analysis. As far as the basic skills are the concern, I have already mentioned that my verbal communications are excellent, so this assists me to fluently interact with my customers and deal with their queries. I am also equipped with a decent presentation skill, which also helps me to demonstrate all the features of the phones to my customersà ¢â‚¬â„¢ pretty well (Randhawa, 2007). ... 2.1 Gap Analysis In this section I would be conducting a gap analysis so as to judge where I stand. The ideal skill sets of a sales consultant would be my guiding star and I would be examining my skills against those, which will give me an idea of my drawbacks. Sales executives should have proper knowledge regarding the changes in the field he/ she is working in. They should have the knowledge to assess the statistics related to sales so that they can predict future sales. They should have the ability to understand the strategies of the competitors, so as to employ better strategies to achieve success (Kaila, 2006; Talwar, 2006). If I consider my skill and compare them with this, I can say that I do understand statistics and can assess the future sales to be. I have immense interest in gadgets, so I explore phones thoroughly when they come to the store. This assists me to explain to my customers in a better way as I can interpret where they might face problems.

The Construction of Guilt on Timothy Evans and 10 Rillington Place Essay

The Construction of Guilt on Timothy Evans and 10 Rillington Place - Essay Example Brief facts of the case Timothy Evans, an illiterate but an able driver with mental instability made an unprovoked visit to Merthyr Police Station on 30 November 1949 and voluntarily confessed to having disposed of his wife’s body down a drain outside his home at 10 Rillington Place, North London. He made two revelations: 1) that his pregnant wife died after he administered to her abortion pills he had collected from a stranger in a cafe in East Anglia. The Notting Hills Police in North London who rushed to Evan’s place did not find any dead body inside the drain manhole cover of which was so heavy that it had to be lifted by three policemen with great difficulty. 2) On further interrogation, Evans informed that his landlord/ co-tenant, Christie disposed of the dead body of his wife who died after an unsuccessful abortion on her performed by Christie himself as allegedly informed by Christie to Evans who was not an eyewitness to both the abortion incident as well as the disposal of the body. Contrary to this, Christie actually strangled both Evan’s wife and his baby daughter to death three weeks earlier to his (Evans’) confession, of which Evans had no knowledge. ...   (Gudjonsson, 2003) Evans later retracted his confession after his mother met with him at the prison and asked him for the reason to commit the murders. He told his mother â€Å"Christie done it. Ask him to come and see me. He is the only one who can help me now† (Kennedy, 1988 p.141). Unfortunately, prosecution managed to fix Christie's and his wife as its witnesses to give evidence against Evans. at the trial. Although Evans’ defense was that he did not murder them but Christie, his own defense lawyers considered his second statement in Wales as reliable. At the time it was not suspected that Christie lied that Evans’ wife died due to abortion. Evans’ second statement precluded any motive on the part of Christie to the murder of Evans’ wife. Although the medical evidence proved that Mrs. Evans had been sexually penetrated after her death, the defense did not have the hunch that why there could not have been a third party involvement in the rape for a husband need not have to rape or to have normal sexual intercourse after her after death. Further, the forensic report of the presence of spermatozoa in Mrs. Evan’s vagina did not prompt the Defense to have it tested for DNA to find its owner was whether Evans, Christie or anybody else. Bereft of any evidence in his favor, Evans was found guilty of the murder of his daughter by the jury which was not asked by the court to decide on Mrs. Evans’ death.

Business IT AND SERVICES Essay Example | Topics and Well Written Essays - 2750 words

Business IT AND SERVICES - Essay Example Human Clouding is a concept that has emerged because of such kind of advances in information technology. Human Clouding refers to a situation whereby employees of an organization do not have a distinct working place. They only rely on the internet and tools of information technology to receive and send large volumes of data. This paper analyzes this concept of human clouding and its various models. When talking about the concept of cloud, people tend to talk about it, in terms of its technological nature, and the impact that it has had on how business personalities and people are able to access data, and communicate with each other (Rountree and Castrillo, 2013). Through an adoption of cloud computing technologies, business organizations are able to provide better flexibility to its employees, and they manage to change when, how, and where they work (Bellavista, 2010). However, cloud computing has not had a vigorous change on the manner in which people work, in a business organization. This is because people are still talking about employee relations in terms of their work place (Rountree and Castrillo, 2013). An individual’s place of work is equated with the business operation that an individual undertakes or is employed with (Bellavista, 2010). This is based on the misconception that the physical place of the business itself is the actual business itself. However, exp erienced and good business managers have the knowledge that a business organization does not consist of mortar, or bricks (Kaganer, Carmel, Hirscheim and Olsen, 2013). It consists of people, who are its employees. On this basis, a new concept of cloud has emerged, which is referred to as the human cloud. Under this concept, wherever place an employee chooses to work from, then that place is his or her work place. This concept further goes on to denote that the work force of an individual is the employer’s business organization. One of the major issues that emanates concerning

Imposing tax on soda Essay Example | Topics and Well Written Essays - 750 words

Imposing tax on soda - Essay Example It’s a serious problem that people are facing. Yet levying soda tax, does have a proper way of controlling obesity. First, soft drinks tax might increase low-income family economic burden. For example, many low-income families in the U.S have more than 3 members, and any spending expenses could be important to them. Leonhard (2010) reports that â€Å"a small soda tax could actually have a worse impact on some families’ budgets than a substantial one---by raising the price of soda without affecting consumption† (p.1).It’s similar with teenagers, even though they are big soda drinkers, they are especially price sensitive. In addition, low-income family has few members who are overweight due to their economic situation. It’s unfair to them to pay soda tax. Secondly, it could not reduce the quantity of obesity. There are a great number of factors such as eating habits or racial groups that cause obesity. For instance, fast food such as McDonald, KFC are popular in American. Burgers, fries are parts of people live. They have high calories and they also lead to fat build up. McLeay point out (2003) â€Å"one out of four people in America eat fast food.† Myfit.ca reveals that 50 million people in the U.S. rely on fast food. People are able to drink water or juicy instead of soda† (as cited in Helpugide. Org). Yet it’s hard to change their eating habits. If say soda drinks is a factor that causes obesity, fast food is the root cause of obesity. Therefore, levying tax mere on soda drinks cannot decrease the level of obesity. Besides, racial groups also have effect on the level of obesity. Marlow and Shires (2010) explained â€Å"Consumption data reveal that white persons consume more carbonated soft drinks than other ra ce groups, and that blacks consume more high-calorie fruit drinks and ads. Nutritive sweetened beverages suggest that fruit drinks and Ades are a greater cause of obesity than carbonated soft drinks† (p.37). If the

Buying a House in Todays Economy Essay Example for Free

Buying a House in Todays Economy Essay The economy can make or break many decisions and on buying a house is a major one to make sure that the economy is in a good state that buying a house is not the right decision. When it comes to the marginal benefit the economy should be at an increase because purchasing the house is not anything that needs to be done but it is something that one wants to do and if the economy is bad then there is not any money available to make the extra purchase of buying a home at that time. Marginal ost in purchasing a house can affect economy by the simple fact of saving money here and there on some things in order to make sure that that they have money available to buy the house. The selling of the products they might have bought will decrease the economies profits. The removal of tax deduction on the mortgage interest affects the housing market because it will cause people to not be buying houses because some see the tax as a cushion for them to be able to get a house that they may not have had a chance to et based on their income. If they do not have a feeling of safety in purchasing a home they will not take the chance. The ways that government spends money on other things and the taxes make a decision a bit harder because a person Just wants to make sure that buying the house will not result in not having any money to do anything else. If the government ends up spending money on things not needed then there will not be enough money in banks and other finance resources that can help a person purchase a home.

Osteoma of Temporal Bone: A Case of Post Aural Swelling

Osteoma of Temporal Bone: A Case of Post Aural Swelling Introduction:- Osteomas are benign tumours of the lamellar bones. In routine ENT practice they are commonly seen as dense radio opaque shadows arising from within the paranasal sinuses. Osteoma of the temporal bone occurs infrequently, and when they occur, are seen most common in the external ear canal. Osteoma originating from the middle ear is very rare. That from the mastoid are rarer. We document such a rare presentation of osteoma arising from the mastoid. Case report:- Presenting case of a previously healthy 32-year-old woman, referred to the ENT clinic for assessment of a left retroauricular mass that had been slowly increasing in size for past 1 year. This patient was asymptomatic, but reported unsightly appearance of this mass. On examination, she was found to have a 3 cm X 3cm globular hard bony swelling above and behind the left mastoid process fixed to the underlying bone. It was non tender. Detailed ENT examination including facial nerve function was normal. There were no bony exostoses in the external ear canal. CT scan of the petrous temporal bones demonstrated a bone tumour arising from the left mastoid cortex with no other associated abnormality of the petrous temporal bone, suggesting a typical mastoid osteoma (Fig. 2). Surgical resection was performed under local anaesthesia via a retroauricular incision. Following skin dissection and exposure of the bone tumour, the tumour was completely resected by a mastoid drill with cutting burr(fig 3a,b,c). Finally the edges of the bone were polished with a round burr and the incision closed in layers. She had an uneventful postoperative period(fig 4). Histopathology confirmed an osteoid osteoma(fig 5). Discussion:- Osteoma is a slow growing tumor formed by mature bone tissue. Osteoid osteoma is a primary bone tumor accounting for 10% of all primary bone tumors.1  It mostly occurs in long bones. In the skull it mainly affects the  frontoethmoid region. Very uncommonly it affects the temporal bone.  They are rare in the sphenoid sinus and extremely rare on temporal and occipital squama.2 In the temporal region, osteomas are essentially reported in the external auditory canal, or more rarely in the middle ear,along the auditory canal or the styloid process, in the temporomandibular joint, in the apex of the petrous temporal bone or in the internal auditory canal 3 and only exceptionally in the mastoid 4. It has higher incidence in female patients,predominantly in the 2nd and 3rd decade of life and is rare in puberty. 6 As illustrated by the case reported here, osteomas arising from outer cortex of the mastoid are associated with minimal or no symptoms. They are essentially responsible for unsightly deformity of the retroauricular region, or even detachment of the external ear in the case of a very large, anterior tumour. Mastoid osteomas can cause local tenderness and interfere with wearing glasses. Even though it is normally asymptomatic it may produce pain by invasion of surrounding structures or widening of periosteium.If located in the external auditory canal it may lead to occlusion progressing to chronic otitis externa (30% of cases) and conductive hearing loss7,8.In the present case patient did not have any complaints and swelling was removed for cosmetic reasons. While the exact etiology of osteomas is not well understood, they are thought to arise from preosseus connective tissue. There is some evidence that osteomas are of congenital nature 9. The most widely accepted theories for the etiopathogenesis of osteomas include embryogenesis and metaplasia following recurrent local irritation and trauma. Three types of mastoid osteomas have been described, based on structural characteristics.10,11,12 †¢ Compact: The most frequent one. Comprising dense, compact and lamellar bone, with few vessels and Haversian canals system. Those with dense sclerotic bone are called ivory osteoma. Compact osteomas have a wider base and are very slow growing †¢ Cartilaginous: Comprising bone and cartilaginous elements †¢ Spongy: Rare type. Comprised by spongy bone and fibrous cell tissue,with tendency to expand to the diploe and involving the internal and external lamina of the affected bone, have bone marrow and also known as cancellous or osteoid osteomas. They are more likely to be pedunculated and grow relatively faster. †¢ Mixed: Mixture of spongy and compact types. It is important to differentiate osteomas from exostoses. They should be considered separate clinical entities. Osteomas are bony growths that are single,unilateral and pedunculated and arise from the tympanosquamous or tympanomastoid suture lines laterally, whereas exostoses are multiple, usually bilateral and broad based and are found medial to the sutures of the temporal bone 13. Osteomas are true bone tumors and exostoses are thought to be a reactive condition secondary to multiple cold-water immersions or recurrent otitis externa. Disagreement still exists whether external auditory canal exostoses and osteoma should be considered as separate histopathological entities. JE Fenton et al in their study have concluded that they cannot be differentiated on routine histopathological examination 14. Osteoma occurrence may be syndromic or non syndromic. They may occur as a feature of Gardener’s syndrome, which is characterized by multiple intestinal polyps, epidermoid inclusion c ysts, fibromas of the skin and mesentery and osteomas. Osteomas in Gardener’s syndrome have a predilection for membranous bones and as such the mandible and maxilla are more commonly involved 15. Non-contrast computed tomography of the petrous temporal bones is the examination of choice for diagnosis and staging. It reveals a rounded bone lesion of the outer cortex of the mastoid, with regular margins, with a pedunculated or sessile implantation base. Superficial mastoid osteoma presents no signs of intrapetrosal extension and the mastoid air cells remain perfectly aerated. In rare cases, the osteoma can extend medially into the petrous temporal bone adjacent to the facial nerve, lateral semicircular canal or ossicles. In these cases, imaging can define the anatomical relations with these structures before considering surgical resection 3,4,16-18. Imaging is also useful to define the differential diagnosis between osteoma and other mastoid bone tumours, especially osteosarcoma, bone metastases, multiple myeloma, giant cell tumour, lesions encountered in Paget’s disease or fibrous dysplasia 3,4. Signs suggestive of a malignant lesion are rapid growth, pain and a poorly delimited, heterogeneous, osteolytic appearance on CT. Treatment is indicated for osteomas that are symptomatic or cosmetically unacceptable. Excision or drilling of superficial lesions of the mastoid and squama is a simple procedure. At surgery, since the lesions are always limited to the external cortex a cleavage plane is always encountered when tumor meets normal bone19. In mastoid osteomas extending into the fallopian canal and bony labyrinth, complete excision is not indicated since there may be damage to these structures .Follow up is needed in cases where partial excision is  done or where expectant treatment is adopted. Surgical resection usually raises few technical problems: retroauricular incision adapted to the size of the lesion, exposure of the osteoma, then resection with a bone chisel or curette or by reaming, depending on the size of the osteoma and its sessile or pedunculated implantation. A retroauricular subcutaneous depression may be observed after the operation 20. Conclusions:- Osteomas are tumors predominantly arising from the long bones and rarely from the flat bones of the skull. When present they should be treated as per the symptoms of the patient. Osteomas present within the ear need to be dealt carefully, for fear of damage to vital structures.Osteomas present on the mastoid or squamous portion of the temporal bone need to be dealt for cosmetic purposes or if they are causing symptoms. References:- 1. Kransdorf MJ, Stull MA, Gilkey FW, et al. Osteoid osteoma. Radiographics 1991; 11:671 -96 2. Sente M, Topolac R, Peic-Gavran K, Aleksov G. Frontal sinus osteoma as a cause of purulent meningitis. Med Pregl 1999;52(3-5):169-72 3. Dominguez Pà ©rez AD, Rodrà ­guez Romero R, Domà ­nguez Durà ¡nE, Riquelme MontaËÅ"no P, Alcà ¡ntara Bernal R, Monreal Rodrà ­guezC. El osteoma en la mastoids, ActaOtorrinolaringol Esp 2011;62:140—3. 4. KimCW, Oh SJ, Kang JM, Ahn HY. Multiple osteomas in the middle. Eur Arch Otorhinolaryngol 2006;263:1151—4. 5. D’Ottovai LR, Piccirillo E, De Sanctis S, et al. Mastoid osteomas: review of the literature and presentation of two clinical cases.Acta Otorinolaringol Ital 1997;17:136—9. 6. Dugert E, Lagleyre S, Brouchet A, Deguine O, Cognard C, Bonneville F. Osteoid Osteoma Invading the Posterior Labyrinth of the Petrous Bone AJNR Am J Neuroradiol. 2010 Oct;31(9):1764-6 7 .Gupta OP, Samant IC. Osteoma of mastoid.laryngoscope 1972;82:172-6 8. Bruton DM,Gonzalez C.Mastoid osteoma.Ear Nose Throat J 1991;70:161-2 9. Yamasoba T, Harada T, Okunao T, Nomura Y. Osteoma of themiddle ear. Report of a case. Arch Otolaryngol Head Neck Surg 1990;116:1214-6. 10. Varshney S. Osteoma of temporal bone. Indian J of Otol 2001;7:91-2. 11. Probost LE, Shanken L, Fox R. Osteoma of the mastoid bone. J Otolaryngol 1991;20:228-30. 12. Singh I, Sanasam JC, Bhatia PL, Singh LS. Giant osteoma of the mastoid. Ear Nose Throat J 1979;58. 13 Sheehy JJ. Diffuse exostoses and osteomata of the external auditory canal: A report of 100 cases. Otolaryngol Head Neck Surg 1982;90:337-42 14. Fenton JE, Turner J, Fagan PA. A histopathological review of temporal bone exostoses and osteoma. Laryngoscope 1996;106:624-8. 15. Earl H Harley, Robert G Berkowitz. Imaging case study of the month, Osteoma of the middle ear. Ann Otol Rhinol Laryngol 1997;106:714 16. Quesnel AM, Lee DJ. Extensive osteomas of the temporal parietaloccipital skull. Otol Neurotol 2011;32:e3—4. 17.Ben-Yaakov A, Wohlgelernter J, Gross M. Osteoma of the lateral semicircular canal. Acta Otolaryngol 2006;126:1005—7. 18. Gungor A, Cincik H, Poyazoglu E, et al. Mastoid osteomas: reportof two cases. Otol Neurotol 2004;25:95—7. 19. Antonio Denia, Fransisco Perez, Rinaldo R, Canalis R, Malcolm D Graham. Extracanalicular osteomas of the temporal bone. Arch Otolaryngol 1979;105:706-9. 20. Probst LE, Shankar L, Fox R. Osteoma the mastoid bone. J Otolaryngol 1991;20:228—30

Engineering Requirements and Available Engineering Capacity :: Engineering PreQuip Technology Essays

Engineering Requirements and Available Engineering Capacity What Explains the Relationship Between Engineering Requirements and Available Engineering. 1. WHAT EXPLAINS THE RELATIONSHIP BETWEEN ENGINEERING REQUIREMENTS AND AVAILABLE ENGINEERING CAPACITY AT PREQUIP? WHAT ARE THE IMPLICATIONS OF THE PATTERNS IN THE EXHIBIT? The patterns between the Engineering Requirement and the Available Engineering Capacity are such that long-term projects such as Project 4 which requires 286 Engineering Months are being stretched throughout several years instead of completing it and allocating the resources elsewhere. Due to the limited time available, time should be spent completing as much as Project 4 as possible instead of delaying until the second year and finalising it in another. If the Project was completed in two years then the resources would be available for other projects in the third. Along with reducing the number of Projects that are active at any one time, the company would be in a better position to deal with the Projects that need completing. The implications of the patterns indicate the large problem of over committing. The company has too few resources to cope with the large 'active' list. These implications ensure that PreQuip are always assigning inaccurate levels of resources to projects which over time will prevent them from completing any project. Loss of business may follow and the company would eventually collapse do their incompetence to effective project planning. 2. WHAT IS A PLATFORM PROJECT? HOW DOES IT DIFFER FROM A BREAKTHROUGH PROJECT? WHAT SPECIFIC CRITERIA WOULD YOU RECOMMEND THAT COMPANIES ESTABLISH TO DEFINE PLATFORM AND BREAKTHROUGH PROJECTS? A platform project is a project set up to provide the company with a platform from which new products and processes can be developed. This proposed development is designed to benefit the company over a set period of time with the aim to release new profitable products. Platform projects, if designed correctly, can provide numerous add-ons and enhancements to this new products extending the product life cycle further by potentially being able to reach into new and untapped markets, thus extending the profitability further too. An example of this would be the development of 'The Sims' computer game. The game and the idea behind the game has evolved and has enabled the developers to turn a non-profitable game using obsolete technology into the most sold computer game to date. The development of the artificial intelligence required to bring realism, creativity and graphic design has been included into more and more versions eventually leading to the introduction of 'The Sims' games where you control all aspects of the character's lives. New developments have been introduced to meet the artificial lives that are being controlled

Anne Frank :: essays research papers

Anne Frank was a German-Jewish diarist. She was known for the diary she wrote while hiding from anti-Jewish persecution in Amsterdam during World War II. Her diary describes with wisdom and humor the two difficult years she spent in seclusion before her tragic death at the age of 15. Since it was first published in 1947, her diary has appeared in more than 50 languages. Perhaps more than any other figure, Anne Frank gave a human face to the victims of the Holocaust. Annelies Marie Frank was born on June 12, 1929, in Frankfurt am Main, Germany. Because of their Jewish faith, Anne Frank and her family fled Nazi Germany for the Netherlands in 1933 to avoid persecution. After Germany invaded the Netherlands in 1942, the family spent two years living in a small hidden room in Amsterdam in order to elude capture by Nazi occupation forces. They were discovered in 1944 and arrested. Anne was sent to a concentration camp, where she died the following year. Her famous diary of the two years she spent in hiding was later found in the room where she and her family had lived. Anne’s father, Otto, had taken the family to Amsterdam, where he had established a small food products business. When Germany invaded The Netherlands in 1940, the Franks once again became subject to escalating anti-Semitic persecution. In 1941 Anne was required to transfer from a public school to a Jewish school. Secretly, Otto Frank prepared a hiding place by sealing off several rooms at the rear of his Amsterdam office building. A swinging bookcase hid the rooms Frank concealed. In June 1942 Anne received a diary for her 13th birthday. She began to write down her thoughts and experiences in the form of letters to an imaginary friend. One month later the Franks went into hiding in the office building. For the next two years the Frank family shared cramped quarters with four other Jewish people. In the ending the people she lived with were the ones that published her diary. Over the time of 25 months, Anne recorded her experiences while hiding from German troops. Her diary describes the fears and emotional conflicts of people crowded together in secrecy. The diary also had its good times apart from its bad such as funny and memorable moments. These include birthday celebrations and Anne’s first experience with falling in love.

Technology, Privacy and Credit Card Fraud Essay -- Exploratory Essays

Technology, Privacy and Credit Card Fraud The advancement of technology over the years appeared to be the greatest thing known to mankind.   With the Internet, the world is at one's finger tips and just about anything can be accessed using it.   This is not necessarily a good thing, with crimes like creidt card fraud going around.   The number of credit card fraud incidents is rapidly increasing as the years progress.   Anybody with a credit card could possibly be a victim of this crime and it should be taking seriously.   One’s life could be ruined if their information gets into the wrong hands.   Around the holidays, most consider shopping via Internet the most safe and convent way to go.   You never leave the house, so there is no need to worry about those thieves running the streets snatching bags and picking pockets.   But, shopping online holds risks just as great as shopping in the stores.   The Internet may say your information is safe and will not be shared with anyone else, but who really knows?   Very rarely people find out their victims of credit card fraud before too much damage has been done.   In East Lansing, there were two cases of credit card fraud within this past year.   According to an article in The State News, Sadia Zoe Tabie- Bogne was arrested on November 10, 2004 for two counts of credit card fraud.   She has stolen and made over $3,000 worth of purchases, with at least $2,800 of it being stolen from her husband.   All of Sadia's victims have been international students, her husband included.   Sadia Zoe Tabie- Bogne's pre-trial is scheduled for November 24, 2004.   Denita Dorsey is faced with twenty seven charges of identity theft/ credit card fraud this month also.   The May graduate has stolen more than $1... ...t year.   The number of incidents and the amount of monetary lost has drastically increased over the past four years.   Privacy is being invaded by technology in more ways than you know. Works Cited * Houghton,   Shannon.   " E.L. resident arrested for credit card fraud."   The State News November 17, 2004 * Mullins, Marcy.   â€Å"Net’s global reach gives criminals an open door.† USA Today October 21, 2004.: 2B * Nordberg, Jenny.   â€Å"Criminals Focus on Weak Link in Banking: A.T.M Network.†Ã‚   The New York Times August 3, 2003.: 24 * Anonymous. â€Å"Identity Theft.† Identity Theft Protection Information and Resource Center. 16 November 2004. <http://www.identity-theft-protection.com/tips.htm> * Anonymous.   â€Å"Federal Trade Commission: Your National Resource for Identity Theft.†Ã‚   ID Theft.   11 November 2004. <http://www.consumer.gov/idtheft/law_investigate.html>.

Social Media and the Egyptian Revolution

January 2011 marked the beginning of peaceful protests and movement demonstrations staged by citizens throughout Egypt. Movement actors fought for democratic advances, political freedoms and equality. The genuine commitment for change, the unity of the people and most notably the tactful com/the-effects-of-social-media-on-communication-skills/">manipulation of social media resulted in the disposition of the suppressive regime. Modern social media has significantly changed the traditional forms of activism and has simplified the efforts needed to provoke civic mobilization.Social media applications such as Twitter, Facebook and YouTube hold the dynamic power to manipulate, control, inform and motivate. Essentially, they have become excellent tools for activists. This paper seeks to describe and assess specifically the relationship between social media and the Egyptian Revolution. Building on this foundation, this essay will prove that social media platforms were the major catalysts fo r social change in Egypt. To begin, social media, or more precisely Twitter and Facebook, defined and formed the movement's collective identity.These platforms represented safe environments that permitted individuals to consult about common grievances and share revolutionary ideas (Comunello & Anzera, 2012; 466). Furthermore, social media applications played key roles in facilitating the efforts needed for communication, organization, and recruitment (ibid). These applications were highly trusted as they allowed activists to network effortlessly and moreover, assisted in turning rational individuals into constituents. Lastly, social media aided in attracting global support and ‘helped spread democratic ideas across international borders' (Comunello & Anzera, 2012; 466).By referencing the works of scholars such as Kenneth Pollack, Halim Rane and Francesca Communello, this paper will prove social media as the underlying force of the Egyptian revolution. To begin, the con versations held on Facebook and Twitter shaped the collective identity that would make ‘individuals feel capable of effecting change' (Staggenborg, 2008; 191). Twitter and Facebook were the underlying catalytic forces of the movement as they provided a space that would allow Egyptians to publically aspire for changes and ‘express opposition to the existing order' (Doran, 2011; 41).â€Å"We Are All Khaled Said† was a Facebook page that established Khaled Said's death as the spark of the Egyptian movement. With Said's brutally beaten face as the banner, this page quickly spurred anger as it emphasized both the unreasonable level of cruelty that was exerted towards him and as well as the oppression Egyptians faced daily. Remarkably over the course of a few weeks, half a million Egyptians were on Facebook, expressing their anger and sharing their grievances over police brutality, rising food prices and corruption.This platform page assisted in framing the movement â⠂¬Å"in terms of demands for dignity, justice, freedom and democracy† (Rane et al, 2012; 80). The establishment of the movement's frame gave rise to many other Facebook pages. These highlighted the corrupted practices of the government and educated both constituents and adherents to the movement about democracy and its benefits. Facebook succeeded in breaking down the psychological fear barrier that obstructed Egyptians from participating.Once fear was no longer an issue, the Egyptian social capital progressed intensively as the collective consciousness emerged. Facebook was used as a mobilization structure that would undeniably give back the power to the people and restore their self esteem. Correspondingly, Tunisia's success in toppling their dictator, had inspired a wave of revolutions in the Middle-East. Socio-political debates and ideas of democratic advances in Egypt were highly influenced by the current events in Tunisia. These influences had left a marginal impact on th e Egyptian collective identity.By using social media platforms, Tunisian activists guided their Egyptian counterparts regarding the matters of revolution. On Facebook, Tunisians inspired Egyptians by further highlighting the benefits of democratic advancements and by providing words of encouragement and advice ( Rane & Salem, 2012; 85). Tunisians contributed to the empowerment and collective morale of the Egyptian people entirely through the use of social networking applications. Social media is what ultimately allowed the Egyptian people to be galvanized.It created a type of common room that allowed dissidents to speak feely which gave emergence to the movements collective action frame and identity. As Twitter and Facebook were deduced as safe and anonymous environments, the psychological fear barrier had eventually been broken, thus supporting the thesis that social media was undeniably a prominent feature in the outcome in Egypt. (Rane & Salem, 2012; 84) In addition, Twit ter and Facebook had facilitated the movement's needed efforts for mobilization.Activists used these platforms as reliable tools  to propagate their message and contact fellow movement actors. Both Twitter and Facebook contain features that allow statements to be liked, shared or quoted; therefore breaking down all geographical barriers. Egyptian activists, while by passing government restrictions, would use these applications to strategically organize peaceful protests and other forms of collective activities and events. Movement actors would organize ways to contest authorities on Twitter or Facebook as they knew their great power to spread news (Idle and Nunns, 2011, p. 20).Specifically, Twitter played a key role during the revolution as it held the power to potentially turn a simple tweet into a worldwide trending topic. Similarly to the diffusion theory, Twitter along with Facebook became key channels of diffusion. Both these applications accelerated the speed at which the ad opters received the innovations initiated by the transmitters, resulting in the instantaneous mobilization of individuals and resources ( Rane & Salem, 2012; 78). The pertinent example of this phenomenon presents itself a few days prior to the massive revolutionary demonstrations of January 25.To avoid attracting authorities, main organizers of this uprising had avoided disclosing details too early. When details were finally shared, it diffused virally over social media applications at an impeccable speed that would attract 80, 000 protestors in two days, thus proving social media as a prominent inciting force. Social media was used to raise expectations of success and coordinate strategy (Howard et al. 2011; 9). These networks were manipulated in ways that would inspire â€Å"dissidents to organize protests, criticize their governments and spread ideas about democracy† (ibid).Twitter and Facebook supported Egyptian activists by sustaining collective action and by facilit ating the process of diffusion (Rane & Salem, 2012; 90). To deduce, social media simplified the dynamics needed to provoke the mobilization of the Egyptian social movement, thus supporting the thesis that Twitter and Facebook were the catalysts to the movement. Lastly, social media platforms galvanized foreign support and â€Å"helped to globally spread voices against [oppressive] regimes† factors that contributed to the movement's success (Comunello & Anzera, 2012; 466).As previously mentioned, social media networks had broken down the geographical barriers that would otherwise limit activists. Twitter, Facebook and YouTube disseminated images and videos of police brutality towards the relatively peaceful protestors; which heightened awareness in countries. Activists used these platforms in their favour to gain international support, thus weakening the oppressive regime. Simply put, the more Egyptians attracted awareness, the more likely Mubarak would fall.Specifical ly, Egyptians directed these images to Western countries as they recognized that added pressures from these States was paramount (Khamis & Vaughn, 2011). An important speech permitted Egyptian movement actors had known of their success days before Mubarak had actually resigned. When Obama publically stated his discontentment with the Egyptian government's abuse of power, there was a cry of victory in all of Egypt. The Leader of the Free World's statement had rekindled the fire of passion and had empowered Egyptians, inspiring them to continue their pursue for change.Moreover, similarly to the Tunisian Revolution, the Egyptian Revolution had sparked movements throughout the Middle East. Countries across the Middle East and North Africa (MENA) region share many common elements, thus explaining the wave of uprisings (Rane & Salem, 2012; 84). The Egyptian movement was merely a response to a lack of human rights and freedoms and its success, motivated all pro- democratic activist s in the MENA region. These activists learned of the power of social media by following the Egyptian movement on Twitter and Facebook.In hoping to rid their countries from â€Å"adverse social, economic and political situation†, activists look at social media platforms as the initiators for change (ibid).. Consequently, current oppressive governments in the Middle East have taken example from the failures of the Egyptian and Tunisian governments and â€Å"have been subjected to a new level of scrutiny† (Doran, 2011; 43). In Syria, the authoritative government has been behaving with great brutality in response to mobilization efforts. Assad has ruthlessly killed many of the rioting individuals all while censoring the media, in efforts of shielding ‘himself from foreign audit' (ibid).The social media tactics used by Egyptian and Tunisian activists have weakened their respective government all while strengthening other authoritarian governments in the region. Twitte r and Facebook supported Egypt during its plight for social change as they assisted activists in raising international awareness. Because of their abilities to cascade information virally with no geographical limits, the Egyptian Revolution became an international topic in a matter of weeks; ultimately leading to the movements success.Lastly, social media aided with  spreading ideas of revolution and democracy in the MENA region (Rane & Salem, 2012; 84). The diffusion of Egypt's success on Facebook and Twitter, inspired pro-democratic movements throughout the Middle East; thus supporting the statement that social media was the seminal impulse for social change in Egypt and as well as the rest of the Middle East. â€Å"The best practical reason to think that social media can help bring political change is that both dissidents and governments think they can† C. Shirky ( Comunello & Anzera, 2012; 461).The Egyptian Revolution and the contributory role played by Twitter and Facebook demonstrate the predominant effect social media platforms have on social movements. The achievement of the movements objectives didn't solely depend on social media; offline efforts were required. Nevertheless, Twitter and Facebook were the major driving forces of the movement as they accelerated the movement's progression towards success. To begin, these social media applications shaped the collective action frame and defined the collective identity, ultimately leading to the mobilization of the movement.Furthermore, these platforms facilitated communicational efforts and the transfer of pertinent information thus simplifying all the dynamics involved with mobilization. Lastly, Twitter and Facebook helped in the spreading of democratic ideas and attracted the international awareness needed that would essentially overthrow the Mubarak regime. Considering these statements aforementioned, it is extremely likely that without these social media platforms, the revolution wou ld have evolved at a much slower pace, therefore proving that these platforms were verily major catalysts for social change in Egypt.

Does privacy actually exist online

Google is set to make a major change to their Terms of Service that will allow the company to use the user name and profile pictures of its Google Plus account members in reviews, advertising, and â€Å"other commercial contexts. † This, coupled with Facebooks recent announcement that they are removing a setting that previously allowed users to be undiscoverable through their Graph Search, raises the question†¦ oes privacy actually exist online? In the case of Google, the company says it plans to only share user names and profile hotos in conjunction with content users have chosen to help curate. For example, they may use the +1 you gave your favorite local bakery in an ad that the bakery runs through Google, or your rating of an album on your favorite band's Google Play page may she shared with those in your Google Plus circles.Although users will be able to opt out and control whether their image and name appear in ads via the Shared Endorsements setting, this is a majo r change for the platform that puts it more closely in line with Facebooks much scrutinized privacy policies. It's also a move that s likely to perturb users who flocked to Google from Facebook because of privacy concerns and raises the question of what Google may be planning for the future.Not to be outdone, Facebooks announcement that everyone will be searchable after the removal of an old privacy setting is raising many eyebrows†and rightfully so. â€Å"We're removing the setting because it isn't as useful as it was before,† read an announcement from Facebook when I recently logged in to my personal account. So, naturally, choosing to remove the setting altogether is better than attempting to mprove this tool which would enable account holders to control who can view their profiles? Apparently so.Both companies seem to be using the argument that users are in control of what they share, and therefore are presenting an implied endorsement of sorts that they believe the y have the rights to use for monetary or promotional gain. While it is true that status updates about a restaurant you like, a snapshot at an event you went to, or what you're listening to, watching, or reading are put there by the users themselves, shouldn't it also hold true that the information we hare about ourselves should still remain our information?Although there are laws, both state and federal, currently in place that are supposed to safeguard internet users, these controls are not assurance that we are sheltered from companies using our personal information in ways we did not intend. Frequently these laws, and most frequently the privacy policies of internet companies, put an increasing amount of control in the hands of internet users, who unfortunately, often have inadequate training in and knowledge of the digital landscape.This puts teens, the elderly, and other marginal web users at risk, as they are uninformed and uneducated to make the appropriate choices needed to protect their personal information on the internet. Even for more advanced internet users such as myself, it often difficult to understand my online privacy rights†not to mention that internet companies are not always transparent. As social media becomes more, well, social, companies like Google and Facebook should be taking the needed steps to make their privacy measures easier to comprehend and user friendly.In the example of Facebooks most recent privacy privacy shortcuts. † Okay, sure, but how? With the ambiguous nature of online privacy now and the Jargon of its top providers, digital literacy is an increasing must. Who should be responsible though? Should the command be placed on internet companies? Should it be left to the online user? Without a precise solution, the future of online privacy is clouded and the sole fix for the time being is to stay enlightened and precautious†otherwise your semi-private musings may turn up in a not-so- private place.

Comparative of the Great Gatsby, Casablanca and Translations Essay

The texts which I have studied in my comparative course are â€Å"The Great Gatsby† (G.G.) written by F. Scott Fitzgerald. â€Å"Casablanca† (C.B.) directed by Micheal Curtiz and â€Å"Translations† (T.) written by Brian Friel. The cultural context of all three texts impacts on how and why the people behave the way they do. In this essay I will examine the elements which I thought had the most significant impact on the characters which contributed to their behaviour throughout the narratives. The first aspect I will examine is the setting of all texts – how it impacts on the way in which the main characters act and the consequences it has on their behaviour. G.G. is set in the â€Å"Roaring Twenties† in America. Fitzgerald set G.G. in an altered version of Long Island and Manhattan where Great and Manhasset Neck became East and West Egg and the large landfill site at Flushing is renamed the ‘valley of ashes`. This glamorous decade of the 1920à ¢â‚¬â„¢s was one of great cultural, artistic and social developments. WWI had ended in 1918 and left people disillusioned. This generation that fought and survived were ‘the lost generation`. At this time, America seemed to throw itself headlong into a decade of madcap behaviour and materialism. This era, also known as ‘The Jazz Age` was improvised and wild, jazz broke the rules of music just as ‘The Jazz Age` thumbed its nose at the rules of the past. Now, the ‘American Dream` became prominent and the idea of America being a land of opportunity was challenged and people came to believe that a determined and able individual could achieve anything, regardless of their social background. This was a pursuit of wealth. G.G., unlike the other two texts is set in a time where although having just came out of war, no other country imposed on America’s freedom, which I think led to freer morals and loser behaviour among the people (for example, the widespread infidelity). Unlike G.G., C.B is set in Morocco’s real costal city of Casablanca under Vichy French rule (a puppet administration for the Germans) during the early days of WWII. At this time, people from all over the world, especially Nazi occupied Europe, came to Casablanca. Some trying to escape and others, scam artists trying to get rich. It is described as a â€Å"torturous refugee trail† to reach Casablanca where they â€Å"wait† for passport visas (letters of transit) to escape. The social setting of C.B. is presented to us as we see a globe revolving slowly at the beginning of the film. An authoritative male voice gives us the time setting for the film. The main action of the film covers three days in the life of Rick Blaine, an American who has fled from Paris as the Nazis occupied it. He has set up a cafà © in CB as he tried to forget his past and a disastrous love affair. â€Å"Rick’s Cafà © Americano† is the most popular hang out, a place where shady dealings and gambling take place. T. differs from both texts as it celebrates the day-to-day and the wit and humour the mundane. Unlike G.G. and CB, T is not remotely glamorized. However, T and CB are alike in the sense that both texts contain people who strive to gain their countries independence. The setting of the play T. is a small rural Irish speaking community in the fictional townland of Baile Beag in County Donegal. The year is 1833 and Ireland is under British Rule and part of the British Empire. It is a community of tenant farmers and fishermen where inhabitants eke out a living from the land by growing potatoes by fishing or by rearing livestock. The local people worry about the possibility of potato blight, unlike the people in CB and GG who are hungry for achieving money through business and corrupt practices. The people of Baile Beag are dependent on the land, this is poignant considering the play is set not long before the Great Famine. There are very few employment opportunities in the area and people are shabbily dressed, whereas in both alternative texts the main characters have a demure fashion sense and look to be rich. However, like CB the people are eager to flee their county in T. Emigration is among the options available to those who want to better their situation. The British army arrives in Baile Beag to conduct a survey of the area in order to make a new map and the soldiers are required to anglicise the place names as they go along. The changing of the ancient place names will have a ruinous destructive effect on the culture of the area. The new English names are both meaningless and empty. Another aspect which I feel is a central factor in all three texts is the role of both men and women and how each sex act towards each other. The three narratives reflect similar values in relation to males being the dominating sex and often in a negative context. They are commonly the bread winners and superior to women. In GG, Tom Buchannan is very negatively portrayed. He is powerful and aggressive. We see Tom’s belligerent personality when he is physically abusive to Myrtle by breaking her nose with his open hand. Myrtle and Tom are both married to other people, but have an affair together. Tom is self absorbed and selfish, he does not give his wife Daisy a second thought when being unfaithful. This theme of negatively portraying men is also prominent in CB, Rick is selfish â€Å"I don’t stick my neck out for anyone†. In CB, Rick is shown not to respect Yvonne. He sends her on her way with a bar man who works for him because he thinks she is â€Å"too drunk†, Ugarte responds to this action, â€Å"you cannot throw women around like that, some day they may be scarce†. In all three texts alike, men fight for the love of a woman, which is illustrated in a macho sense. In GG Tom and Jay fight for Daisy’s love., in CB Rick and Laslo fight for Ilsa’s love and in T George and Manus fight for Marie’s love. Aspiration and optimism i s a common factor across the three texts. Daisy aspires to make it work with Tom, Ilsa wants to work her relationship with Laslo out and Marie will rekindle her love â€Å"when George returns†. All three women live in hope for a better tomorrow. The role of women is a common feature in each the texts. In all three women have no independence; they rely on the men to provide for them. They do not work and are all seen as weak. They are all dominated by men and accept this fact. In GG, Daisy is rich and lives a luxurious lifestyle. Daisy is a lazy character, â€Å"She made an effort to rise† when Nick entered the room but was â€Å"paralysed with happiness†. Daisy states, â€Å"I’ve been lying on that sofa for as long as I can remember† and says â€Å"We ought to plan something† to Jordan. However, she is presented as being unhappy â€Å"she cried and cried†, she describes her own daughter is seen as being a â€Å"beautiful little fool†. Daisy also engages in an affair wit h Jay Gatsby, the culture causes Daisy to behave in this immoral manner. In CB, women rely on men to make a life for them and free them from the confinement of Casablanca. They are portrayed as being vulnerable. Ilsa relies on the men, Rick or Lazlo to get her the letters of transit. The women in CB conform to the traditional roles In T. again, women have no independence, they depend solely on men to work and provide for them. Sarah succeeds in overcoming speech difficulty, but is then worse at the end of the play. She is presented as being weak and shy. She has a â€Å"waif-like† appearance. In my opinion, Sarah symbolizes the suggested fragility and vulnerability of women. But, Marie on the other hand is a strong character. She is a hard worker â€Å"look at the blisters† and makes an outspoken decision not to marry Manus, solely as a means of survival. Similarly in all three texts, we capture a soft and loving side to the women; Ilsa loves both Rick and Lazlo. But these loves are very different. Daisy loves her daughter tenderly and Marie falls in love with George. Although the three texts are alike in a sense, there is a great variation in the types of women we encounter across the three texts. In GG Myrtle is a feisty character, she stands up for herself to Tom â€Å"I’ll say whatever I like† but is dominated by him, the man whom she is having an affair with. He breaks her nose and she carries on meeting with him. Myrtle’s feisty independence has only a contradiction on itself however, as she only moves from ones mans dominance to another. She is under the control of her husband who has to provide for her. Jordan also has an incurable dishonesty; I don’t think she comes across as a nice character but I do not blame the characters for engaging in such dishonesty but only the culture in which they live. Another aspect of the cultural context which I feel contributes to how and why the people in the texts behave the way the do is religion. In the world of the three texts, religion is not an integral part of everyday life. It is not significant in their lives. Interestingly, in GG a dominant symbol within this novel is the billboard eyes of Dr. T.J. Eckleburg. The eyes symbolize the loss of spiritual values in America. The billboard was erected to promote the business of an optometrist in Queensborough – the eyes symbolize the growing commercialism of America – life in America is all about making money, a lot of money as evidenced by the wealth of people like Tom Buchanan – a man’s success is measured in terms of how much money he is worth, not on what kind of person he may be morally. The billboard, like the spiritual values of America, is neglected – â€Å"But his eyes, dimmed a little by many paintless days, under sun and rain, brood on over the solemn dumping ground.† The old-fashioned values of America, which Nick Carraway returns to reconnect with in the mid-West are completely absent from the East, God seems to have abandoned America, leaving only Dr. T.J. Eckleburg behind to stare down with his empty eyes on people who have abandoned their spiritual values in the quest to achieve material wealth. In â€Å"CBâ€Å", religion is irrelevant in their lives. They have no time for religion. We see one reference to religion throughout this film which was when Ilsa said to Rick a heartfelt â€Å"Bless you†, however this still does not suggest a religion had a major role in the text. The lack of religion, I think is due to the diverse multi-cultural society. CB is a temporary destination for people fleeing. In stark contrast, in â€Å"T† we see an abundance of religious references which show us the extent of their faith. In this society, religion plays an integral part and influences their behaviour. It is a constant feature of their everyday lives and conversation – â€Å"God save us† and â€Å"The God’s truth†. All the characters have a strong, unflinching catholic faith. Religion is used as a crutch to help people get through the harsh realities of their lives. â€Å"Sweet God did the practise crop ever fail in Baile Beag†¦ Never†, this is an emphatic statement. â€Å"Never† shows their trust and faith in God it is a solace from their meagre and primitive existence. Religion fortifies them. Religion takes place in baptisms, wakes and funerals. There is a big difference in the prevalence and strength of religion in the three texts. There is another aspect which I feel impacts significantly on how and why the people in the three tex ts act the way they do, alcohol. There is a parity across all three texts. Alcohol is used for both celebration and comfort. In GG, alcohol is prohibited. Although it is illegal, it can be seen everywhere throughout the text. People who stayed sober were regarded as â€Å"deplorable and boring†. The ban of alcohol (â€Å"The Prohibition†) created a thriving underworld designed to satisfy the massive demand for bootleg liquor among rich and poor alike. Alcohol is seen as a source of comfort for Daisy on her wedding day to escape the harsh reality of not having Tom â€Å"as drunk as a monkey†. The reckless abuse of alcohol is also something that contributed to the death of Myrtle. â€Å"GG† is unlike â€Å"CB† where alcohol is seen as a way of socialising in this society. All the action throughout the film takes place in Ricks cafà © where alcohol plays a major role. Similarly to â€Å"GG†, we see alcohol being consumed for both celebration and comfort. Ricks toast to Ilsa â €Å"Here’s looking at you kid† with champagne is seen as them using alcohol to celebrate their future. Although we see Rick angry, bitter and so deeply hurt by the return of Ilsa that he drinks heavily. In Ricks time of despair he lashes out at Ilsa as a result of alcohol which is the only time we see the abuse of alcohol. However, in â€Å"T† alcohol is used as a sign of celebration whether it religious or social. When Owen returns home he promises his father â€Å"You and I are going to get footless drunk†. Hugh is seen to always of has consumed an amount of alcohol and never appears sober. I feel alcohol is a key factor that results in the people of the narratives acting the way they do. The final aspect I will explore which I think influences the varied societies to behave in certain ways is their social status, wealth and poverty. There is a stark contrast in the event of wealth in all three texts. In â€Å"GG† there is an abundance or wealth, opulence and extravagance. The majority of the characters live in an area of over indulgence. We learn that Tom gave Daisy a â€Å"string of pearls valued at $3500†. Social snobbery is prevalent for instance, servants. Jay Gatsby hosts lavish parties an there is no expense spared. His ostentatious mansion was bought to only please Daisy to try and woo her. George Wilson is an example of complete contrast to Jay, he lives in extreme poverty. The interior of his garage is described as â€Å"un-prosperous and base† In â€Å"CB† we see an obvious affluence in formal dress and gambling but not to the same extent as in â€Å"GG†. However, â€Å"CB† is similar to â€Å"GG† in the sense that wealth grants one power and freedom. Rick’s lucrative business puts him in the position of authority but in my opinion the transit papers appear to be the most valuable currency. â€Å"T† is the antithesis to the other two texts. The society is present as primitive and destitute. People are poor peasants who are dispossessed. The annual salary for a teacher is 56 pounds, thus highlights the poverty in contrast to the other two texts. I think there is a strong sense of stagnation in this text. There is a lack of finance reflects in the lack of health care and â€Å"infant mortality†. Maire knows she has to learn English to move forward economically. There are gedge schools where children are educated in comparison to the mansions in the â€Å"GG†. Malnourishment is prominent and is due to the lack of proper food. Sarah is described as â€Å"waif-like†. Through my study of the comparative texts, I have found that the cultural context of the narratives impacts on how and why the people behave the way they do. It allowed me to establish a greater understanding of the characters themselves and to appreciate the circumstances at a deeper level in the lives of the protagonists.

Nike Business Analysis

IV. Marketing strategy As a leading athletic brand in the world, much of Nike’s success can be attributed to its shrewd marketing strategy. As reported in its 2009-2010 Annual report, because NIKE is a consumer products company, â€Å"the relative popularity of various sports and fitness activities and changing design trends affect the demand for our products†. Therefore, Nike must â€Å"respond to trends and shifts in consumer preferences by adjusting the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through aggressive marketing†.In fiscal year of 2009, Nike’s demand creation expense, which consists of advertising and promotion expenses, including costs of endorsement contracts, grossed about $2,351. 4 (million dollars). In comparison with fiscal year of 2008, even the company had taken actions to reduce spending across nearly all demand creation related activities, Nikeâ €™s demand creation expense increased 3% during fiscal 2009. One of the most visible marketing strategies of Nike is favorable brand image, which is associated with a distinctive logo and the advertising slogan, â€Å"Just do it. To help market their products, Nike has successfully developed and is currently deploying a promotional approach in which Nike â€Å"contract[s] with prominent and influential athletes, coaches, teams, colleges and sports leagues to endorse our brands and use our products, and they â€Å"actively sponsor sporting events and clinics†. For example, Nike has a number of famous athletes that serve as brand ambassadors such as: -Michael Jordan: in 2007, the Jordan brand, now a separate Nike subsidiary with its own building, grossed about $800 million. Tiger Woods: in 2000, Nike agreed to a multi-year deal with Woods worth a reported $105 million, extending an earlier multi-million dollar deal originated in 1996. Researchers have discovered the Marke ting mix 4Ps of Nike as following: * Products: Nike offers a wide range of products, range from shoe, apparel, equipment, and accessories to plastic product such as protective gear, hockey stick. * Price: Nike’s pricing is designed to be globally competitive to other brands. The pricing is based on the basis of premium segment as target customers.As a brand, Nike commands high premiums. * Place: Nike sells its product to about 20,000 retail accounts in the U. S. and in almost 200 countries around the world. * Promotion: Nike has a number of famous athletes that serve as brand ambassadors and Nike â€Å"actively sponsor sporting events and clinics† V. Social responsibility Nike, as revealed in FY 07-09 CR report, has a long history of engagement in communities around the world, investing in their backyards, key markets and manufacturing communities, which has clearly demonstrated its responsibility and commitment to the society.In FY07-09, Nike has directly invested in community $168. 8 million, and set the goal of $315 million of contributions for FY11. However, not only does Nike make financial contributions, but also the company involves contributing expertise and philanthropic activity to the community. Nike has developed two core approaches for community investment strategy, which includes three primary areas of focus: 1) A focus on creating new models to provide young people access to the power of sport (to unleash their confidence, leadership, health, education or employment). The Nike Foundation (separate nonprofit organization): focuses on adolescent girls in developing world as powerful agents of change in community, capable of unleashing a ripple effect that will change the course of poverty. * Innovating for better world through sport: Nike believes that every young person in the world should have access to sport and have partnered to develop and deliver programming activities. ) Leverage philanthropy mechanisms that enable our partner ships to scale without limits and create financial flows that ensure long-term success: * Brand and retail engagement: Nike leverages the power of its brands to connect with consumers on issues they care about deeply, manage a portfolio of investment in custom product lines, marketing campaigns, events and athlete engagement that have triggered donations from consumers, amplifying its initial investment. Nike, as shown in FY 07-09 CR report, is well aware of its environmental responsibility.Highly committed itself to creating extraordinary performance products for athletes while managing our business within nature’s limits, Nike developed its own North Star to define what sustainable products and a sustainable company would look like: * Healthy chemistry: Minimize the impact of product ingredients throughout the life cycle * Climate stability: Provide leadership toward climate stability * Water stewardship: Borrow water responsibly and return it clean to communities * Closing the Loop: Product creation to allow for material ecovery or safe return to nature * Thriving communities: Enable all our stakeholders along our value chain to meet their needs and lead fulfilling lives * Game changers: Educate, challenge and empower athletes to join the sustainability journey To achieve its goal, Nike has broken it into a number of smaller attainable steps. For example: * Product design: Internally, Nike mobilizes its human resources to influence the development of short-, mid-, and long rang projects that make progress towards closed-loop product.Externally, Nike actively posts unresolved problems and requests solutions from outside investors, universities and companies. * Climate and energy: As a co-founding member of Business for Innovative Climate and Energy Policy (BICEP), Nike and its partners have committed to strategic collaboration to push for US energy and legislation and rule making. * Water: Nike aims to contract with factories where water is abundant e nough to support it. Nike also collaborates with factories to improve efficiency of water-utilizing and encourages its suppliers’ adherence to high quality standards for all of their production.VI. Diversity and inclusion Nike, as shared in FY 07-09 Corporate Responsibility report, believes that Diversity and inclusion are key levers in continuing to drive creativity and innovation. Nike and its employees around the world emphasize the importance of diversity by four following reasons: 1) Diversity drives recruitment of the most dynamic people. 2) Diversity enriches the creativity and innovation that shapes the brand. 3) Diversity grows their competitive advantage. ) Diversity heightens the stature and belief in the brand within their culturally diverse consumer base. In 2006, Nike appointed its first VP of Diversity. In 2008, Nike formed a new global diversity and inclusion team focused on three areas: * Engaging employees * Providing business consultation * Developing innov ative tools, models and designs In order to create a culture of open innovation, Nike has developed diversity and inclusion strategy concentrates on three areas: 1) Focus on theFundamentals: Nike aims to cultivate an inclusive culture and inspire individuals and teams to find surprising connections and intersections that ultimately fuel business solutions and drive new innovation 2) Embrace a culture remix: In order to amplify creativity and innovation, Nike has created venues and environments for open dialogue that encourage diverse opinions and a multitude of perspectives. 3) External exchanges: Nike seeks to find and create unique and surprising combinations, intersections and connections within Nike, Inc. , and then share these insights with academia, industry and government.Diversity statistics: Gender, ethnicity and supplier 1) Gender diversity: Nike reports their global work force is half-male, half-female, and in overall management is 60% male and 40% female. 2) Ethnicity di versity: Nike reports 55% of its work force is Caucasian, 22% is African American, 13% is Hispanic, 9% is Asian/Pacific islander and 1% is American Indian. 3) Supplier diversity: Nike works with several national and regional partners on its suppliers effort, including the National Minority Supplier development council, the Oregon Association of Minority Entrepreneurs and the Women’s business Enterprise National Council.Bibliography: APA format NIKE Investor Relations (2009). NIKE, Inc. Corporate Responsibility Report FY2007-FY2009.. Beaverton, OR: Nike Inc.. Retrieved from http://www. nikebiz. com/crreport/ NIKE Investor Relations (2009). NIKE, Inc. Annual Report FY2000-FY2010. Beaverton, OR: Nike Inc.. Retrieved from http://media. corporate-ir. net/media_files/irol/10/100529/AnnualReport/nike-sh09-rev2/docs/Nike_2009_10-K. pdf DiCarlo, L. (2010). With Tiger Woods, it's Nike, Nike everywhere: Star pitches for apparel maker even when hawking other products.Forbes. Retrieved fr om http://http://www. msnbc. msn. com/id/4554944/ Rovell, D. (2008). CNBC special report: Swoosh! Inside Nike: Michael Jordan continues to score points for footwear giant. CNBC. Retrieved from http://www. msnbc. msn. com/id/23071595/ns/business-cnbc_tv// Cuizon, G. (2009). Audit on Nike's Marketing Strategies: The 4Ps – Product, Price, Place and Promotion . Suite101. Retrieved from http://corporate-marketing-branding. suite101. com/article. cfm/audit_on_nikes_marketing_strategies

Urban Sociology Article Example | Topics and Well Written Essays - 500 words

Urban Sociology - Article Example Based on the article written by Mousseau & Mittal (2006: 66), stakeholders who greatly benefit from food aid are not really the less benefit individuals who live in developing countries but the U.S. food manufacturer, U.S. shipping companies, the NGOs, and relief organizations. In the case of food manufacturer, Horizon Milling – a U.S. based company that produces wheat and flour products (Horizon Milling, 2008) sold as much as $1.09 billion worth of grain for food aid operation since 1995. By establishing a strong ties with the U.S. government, the company was able to earn significantly large amount of profit without having to worry about potential competitors that could offer the U.S. government with cheaper prices of similar food products. Since most of the U.S. food aid is given to developing countries in the form of ‘in-kind’, U.S. based manufacturing companies that produces food, seeds, and other farming related products are the ones that earns profit out of the food aid program. The same is true in the case of the U.S. shipping companies since the 1985 Farm Bill requires 75% of the U.S. food aid to be shipped solely by U.S. vessels. (Mousseau & Mittal, 2006: 66) Given that the United States is considered a developed country, the volume of food products that is shipped to developing countries under the said food aid program is significantly less because of the high prices of U.S. food products and the shipping cost via U.S. vessels. For this reason, it is arguable that the U.S. food aid program is not really focused on minimizing the global hunger but a way of strengthening its own economy by allowing the food manufacturing and U.S. shipping companies to earn more profit from the said program. The main focus of the U.S. food aid program is to increase the sales and profitability of its local food manufacturers and shipping companies rather than

Genetically-modified organisms and the environment Essay

Genetically-modified organisms and the environment - Essay Example However, like two sides of a coin every new technology has its drawbacks and genetic modification is not an exception. â€Å"Despite the potential benefits of this new technology to improve the reliability and quality of the world food supply, public and scientific concerns have been raised about the environmental and food safety of GM crops† (Jan-Peter et al,2003). Most impacts of genetically modified plants and animals maybe seen clearly at the environmental even though environmental scientists are yet not sure of what impacts these modifications will have on the environment in the long run. The concept of selective reproduction is not new and has been in use for hundreds of years in both agriculture and animal husbandry. However, this control has today reached the molecular level where it is possible to target particular desirable genes and selected the desired trait. Organisms which include plants, animals and even microbes whose genome has been manipulated to enhance expression of a certain gene or allele primarily for some kind of benefit are known as genetically modified organisms. With the help of genetic engineering researchers can obtain any desired gene expression. Genetically engineered corps or transgenic crops such as cotton, potato and corn were modified such that they could express Bt toxin which diminished the usage of chemical insecticides while being grown. Genetically modified crops can also be used for therapeutic purposes such as Golden rice which was inserted with a gene that could express and help in the production of beta carotene; a source of vitamin A. Microbes mainly bacterial genome has been modified to produce chemicals and enzymes. Larger animals such a fishes, mice and Drosophila have been genetically modified mainly for research purposes. However, each of these modifications mainly that of growing crops which is in direct contact with the natural environment i.e. away from the laboratory setting, has impacts that

The Universe Essay Example | Topics and Well Written Essays - 500 words

The Universe - Essay Example and a compound is that separation of a mixture does not involve change in chemical properties of components while separation of compounds is associated with changes in chemical properties from those of the compound’s components to the separated products’. Consequently, a mixture exhibits characteristics that are the same as those of its components unlike a compound whose properties are completely different from those its components. Another difference between mixtures and compounds is that a mixture can contain any ratio of its components while a compound is composed of distinct component ratios (Ramsden, 2001). An element can be distinguished from a compound through chemical processes in which an element, in case of a reaction, will form a homogeneous product while a compound will form different products due to differences in chemical properties of its elements (Ramsden, 2001). Ionic bonds and covalent bonds have a number of differences. Ionic bonds for example occur between metallic elements and ‘non-metallic’ elements while covalent bonds form between ‘non-metallic’ elements. While ionic bonds form electrolytic compounds, that conducts electricity in liquid or aqueous state, covalent bonds forms ‘non-electrolytic’ compounds. Another difference between ionic bonds and covalent bonds is that while ionic bonds have a similar trend in characteristics, covalent bonds exhibit different trends in characteristics due to different types of covalent bonds (Ramsden, 2001). The reason for reaction between metals and ‘non-metals’ to form ionic bonds is because metals lose electrons while the ‘non-metals’ gain electrons for stability, forming oppositely charged ions that constitute the metallic bond. The metals lose their outer most electrons that are gained by the ‘non-metals’ for stability of both elements. While the elements are unstable and utilize energy to either, lose or gain electrons for stability, metals require less energy to lose

How to Be a Better Learner Essay Example | Topics and Well Written Essays - 750 words

How to Be a Better Learner - Essay Example The researcher states that every one of us has his own unique good or bad style of learning new things. Learning preferences change depending upon past experience more than the cognitive differences. â€Å"Style changes over time†, says Dr. Sarah Church. While it is possible to recognize different essential features of a learning style, it must be known that the learning process modifies with the passage of time at the individual level. Robotham also asserts that once students develop a learning style, they tend to refine that style based on three factors: unconscious modifications made by the learner himself, conscious modifications made by the learner, and modifications made by some outside element. The researcher’s past experience tells him that he has adapted quite a few learning styles over time. When the author was a child, he used to enjoy the audio learning style because he enjoyed listening to poems over the cassette player when he had to learn them. But today, the author categorizes himself as a visual independent learner and an assimilator of Kolb’s learning styles. Independent learning is the type of learning in which the learner takes charge of his learning process, according to Holec. This learning style makes the learner responsible as he knows that he is accountable to himself of the consequences. Independent learners are able to make a decision and make informed choices without relying on their teachers and colleagues. Dependent learning style is one in which the learner only does what is required and shows little curiosity in knowing more. Dependent learners are always looking up to their peers, teachers and authority figures for support and guidance.

On Commercial Photography's Impact on Modern Visual Culture Essay

On Commercial Photography's Impact on Modern Visual Culture - Essay Example The cultural influence which has altered the way in which photography is viewed the most is the commercial photographs. There are also public photographs which have intertwined with various ideologies for different level of influence. However, the movements within photography intertwine together to take a specific approach to creating and capturing the perfect image for a given subject matter. Impact of Different Types of Photography The impact of commercial photography is one which has grown since the early 1900s, specifically with the focus from corporations. The first concept of the photography which was used was based on the corporate image and the approaches which were required for those working in this specific field. The corporations were known for having difficult work pressures, specifically with the growth of the industrial age. Work stations, factory style lines in the various places and the need to reproduce mass amounts continued to be a main component with the corporati ons. To alter this, photography and advertisements were added into the mix, specifically which was able to present a different image to the consumer and change the focus of the internal environment. The image presented was then one which was based on value of the product as well as the overall environment of the corporation (Brown, 2008). The initial impact of commercial photography then led to the idealization of cultural production. The images which were taken became significant in creating a sense of identity of the product, image of the corporation and the response which was associated with society. The concept of cultural production was based on the outlets which were presented with the photography as well as how this was associated with the idealization of individuals. Fashion, food, sports items, cars and other high – end products used commercial photography to create a sense of identity in culture. From this, many began to respond with imitating the photography and be ing a part of the cultural production. The photography then not only painted an image about a specific corporation, but also related to and communicated with groups in society which may have been interested in the brand product (Frosh, 2001). The second concept associated with photography is the public photograph. This particular image is one which is similar to the commercial image, specifically because it captures groups, individuals and different components which make up society. Usually, the images are associated with making a statement about what is occurring within the public and is based on creating a level of accountability or recognition through the picture. The impact of this is based on the needed communication for a given situation while bringing awareness to the public arena. When the photographs are displayed, an individual is able to see the reality of the situation and becomes engaged with the public issues. Within this particular photograph, there is the ability to create an icon with a specific aspect of society. The importance of this comes from creating public judgment while responding to situations based on the level of communication that is a part of society (Hariman, Lucaites, 2003). The concept of public photography is important in terms of creating a set of private images that would be seen in a given segment of society and making them into a public spectatorship. The impact which this has is based on the sociological response which is created from the image and

Adjustment Letter Case Study Assignment Example | Topics and Well Written Essays - 500 words

Adjustment Letter Case Study - Assignment Example Late delivery may adversely affect the stakeholders in case the Hesse decides to withdraw their account. However, their long-term relationship may favour restoration of good will. The letter will address the acceptance of the company to refund the fee of $3200. Acceptance of the return will help address the primary demand of Hesse. It will send an apology due to late delivery and poor communication to the Hesse. It will also include an explanation for failure to pick goods as agreed and provide a future solution in case of similar incidents. The cause of the late delivery resulted from communication failure. Thus, the new quality control measure will make sure of an efficient communication system. Effective communication system will ensure in case of nay changes in company Hesse, and other customers get information. In addition, the service will work even on holiday days to make sure communication flows well. Physical environmental factors. For example, the break in on Coastal Moves resulted to disabled of access cards and loss of company laptops with some access codes. Disabling of access cards gave the company a setback in line of communication. Thus, this will help in justifying an apology to