CUSTOMER CARE AND ROLE OF THE OVERSEAS REPRESENTIVE Essay

CUSTOMER CARE AND ROLE OF THE OVERSEAS REPRESENTIVE - Essay Example Large organisations are observed to be expanding their businesses globally in order to maintain their competitive position amid their competitors by offering an assortment products based on the local needs and preferences (Blaxter & et. al., 2001). However, it has often been viewed that the aim of expanding is considered to be one of the major tasks which at times results in negligence in the way customer satisfaction should be taken care of. With the changing demand in the preference of goods amid people, it has become vital for every organisation to implement new steps that would help them to fulfil the rising demands of their customers. Today’s tourism industry is recognised as one of the growing global industries. It has been measured that today many students selects travel and tourism as their field of study and chose to select it as the way of earning their livelihood. Additionally, tourism industry is viewed to provide challenging and exciting working environment which is attracting more people towards it. Overseas representatives are essentially organisational members who represent themselves as an authorised person to act as an official delegate or agent. The role of overseas representatives in a tourism industry is essential as they are responsible to look after all the requirements of their customers, which in turn helps in building better customer relationship with the organisation. Although tourism is considered to be a growing industry, it has been viewed that minimum research has been conducted to study the importance of overseas representatives in tourism industry and their role to maintain good customer care. In this regard, organisations or people who mainly aim to study the role of overseas representatives in tourism industry and their role in maintaining good customer care level would be attracted towards this research as it would aid them to understand the various factors associated with the job role and the importance of overseas re presentatives in tourism industry (Dale & Oliver, 2005). The Research Questions Based on the selected research topic, the two research questions that would be addressed in the proposed study are â€Å"what are the roles of overseas representative to establish better customer car