Change Management in Delta Airlines Research Paper

Change Management in Delta Airlines - Research Paper Example The next portion of the project would be dealing with the diagnosis of the business conditions of Delta Airlines. This part would be discussing the mission and vision statement of the company followed by its objectives and business strategies. The third part of the project would reflect change management within the organization by an implementation of Kotter’s eight-step approach. The Eight Step Model of Kotter is one of the most popular models for scheduling, implementing and finally sustaining a change process. Company Overview As already discussed above, Delta Airlines is a popular American Airline whose headquarter is located in Atlanta, United States (Federal Aviation Administration, 2013). This airline generally operates both international and domestic networks having its service routes in all the continents excepting Antarctica. The company along with its subsidiaries operates more than 5000 flights regularly. The company employs 80000 employees approximately (Delta Air lines, n.d.). The hub is located at Hartsfield Jackson Atlanta International Airport, which is one of the busiest airports in the world, in terms of passenger traffic as well as the total number of takeoffs and landings. It is the sixth oldest international airline because of its foundation date. Moreover, it is one of the oldest airways in United States as well. The company is one among the 4 founding members of Sky Team Airline Alliance, the other 3 being Air France, Aeromexico and Korean Air. The company has been declared as the largest airline in the world in 2011and 2012 in terms of the total fleet size and the scheduled passenger traffic (Rediff, 2013). It has also been rewarded for becoming the second largest airline in respect of the total revenue-passenger kilometers carried in the year 2012. The Delta Connection provides regional service to the company. Diagnosis The foundation of the company is based on the reliable and safe air transportation, providing differentiated cu stomer service to the travelers or passengers. Delta Airlines leads in the airline industry for providing the best airline transportation. The company entered into the industry in the year 2013 by further strengthening its business strategies. It is continuing to improve the performance by executing strategic initiatives. While many of the competitors of the company were focusing on the restructuring efforts or the significant integration, Delta Airline undertook the strategy of advancing its market position across the globe. The innovative business strategies of Delta Airlines (including the re-branding technique) have helped the company in strengthening its position in the world. The acquisition of Northwest Airlines proved to be one of the successful business strategies for the company. This strategy helped the company in reshaping the business goals. In past few years, the company has taken various steps in improving its balance sheet, expanding its operations by getting into gl obal partnership, investment in airlines, such as Virgin Atlantic and finally purchasing oil refinery. It increased its flexibility in these two years in order to reduce its flaws and strengthen the market reputation. However, the launch of the company’s song as a low cost airline followed by its ‘codeshare agreement’ with the Northwest Airlines and the Continental Airlines initiated the declining phase of Delta Airways.  Ã‚